Search Engine Marketing can be used as a catch all term to describe many different devices used to market a website. Mostly SEM is an over looked component that can offer opportunities for users to visit your site, either to shop for a specific item or just to browse your product gallery.
Many new business owners focus solely on SEO. When your SEO rich text fails to show your site as a top search engine result your advertisement may still appear on the ad space next to the search results. Achieving top billing in search engine results is important, but to make sure viewers see you a simple text only ad can help boost visitors to your site. Services like Google AdWords, Microsoft adCenter and Yahoo! Search Marketing offer low cost yet effective advertising when users search for similar businesses or search for services in their immediate area.
In 2008 online business owners devoted $13.5 billion to their search engine marketing campaigns. Numbers from last year show a substantial increase of about 25%. Let Matrix Marketers take the lead in your online marketing campaign. We focus on your existing SEO rich text and extrapolate information to create an ad to attract the most visitors to your site. We also cater to your needs and heavily weigh your feedback, if you are expanding or focusing on a specialty market.
We Plan Ahead so you don’ t have to!
Matrix Marketers completes intensive research to target your ideal customer base or users. We listen to your needs and your long term goals so we can set key performance indicators to track progress. We build a key word list with you to ensure your content is accurately represented. We test and re-test keywords with keyword selector tools and track the trends your competitors are using.
We validate your current ranking and look for a variety of ways to improve it. We also analyze your existing website home page design and architecture to make sure your ad accurately represents your business to potential customers visiting the site via the links provided. Honesty in advertising is key to the success of your over all marketing campaign.