The next step in getting your online marketing campaign to soar is utilizing social media. Positive user generated content spreads the word fast about your company and adds another facet to your integrated marketing communications plan. SMM allows your customers to follow and connect with your company quickly and easily where ever they are.
Earned media vs. paid media
SMM campaigns revolve around the created content that drives users to your website and promotes people to share that content with their contacts within their favorite social media circle. A business-centric message can spread quickly from friend to friend and is assumed genuine since it appears to come from an honest and objective source, as opposed to the company sending a direct message. This form of marketing is very successful since it is propelled by word of mouth, defining it as earned rather than paid for.
We Cover All Bases
SMM is easily accessed on any web enabled browsing device. It is a marketing strategy that can reach millions at once. It is also a great way to plan an event or promote a sale on a small budget. Linking various social sites like Twitter, Foursquare, My Space, Facebook and You Tube will optimize your web presence. Many users are loyal to what ever social media site they choose to network and share content on. The trend now is for users to be more selective about the products and friends they interact with online. Google+ is a great example. Many users on Facebook seem exhausted with the many user interface updates they keep implementing, so they are gradually migrating to Google+ since it is a simple and spare format that allows users to compartmentalize their contacts in ‘circles‘. This helps in marketing because your specific target users are already classified.
Get it to go viral
Word of mouth is still and may always be the best way to promote your new business and attract new customers and clients. Starting a You Tube Channel can generate instant buzz about your products and services. Encourage your current customers to submit videos of themselves opening their packages, review past purchases and their customer service experiences. Start a vlog (a video blog) to promote new services and learn about what your existing customers want to see more or less of.